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Cox Communications Welcomes Customers to Digital Max's Home New, Rich Media Microsite Connects with Consumers Via Humor Centered on Cox's Suite of Digital Services

Jan 25, 2006

 Contact: David Grabert
  (404) 269-7054
  david.grabert@cox.com
 

Cox Communications Welcomes Customers to Digital Max's Home
New, Rich Media Microsite Connects with Consumers Via Humor Centered on Cox’s Suite of Digital Services

 

ATLANTA (Jan. 25, 2006) – Cox Communications today announced its launch of a rich media website dedicated to “Digital Max,” the company’s digitally animated brand icon. Digital Max is a digitally-animated three-dimensional character who lives in the real world - interacting with Cox's customers and enjoying the company's many services. Max is always in the know about new digital products and services and loves to tell his friends and neighbors how easy it is to get connected. Via Cox’s new website, Digital Max can now interact with customers online.

“Digital Max made his debut as Cox’s brand icon in June of 2005, and in his first six months, he’s proven very popular with customers, as well as effective in delivering messages about Cox’s products and services,” said Joe Rooney, senior vice president of Marketing. “This new microsite gives viewers access to unique Digital Max content they can only get online while enabling Cox to extend the brand conversation.”

Created by IQ interactive, an interactive marketing and advertising agency, Digital Max’s website features the animated icon and showcases branded entertainment and rich media content, including Digital Max’s television spots, ring tones, MP3 songs, wallpaper downloads and instant message buddy icons.

To view the site, click: http://www.cox.com/digitalservices/digitalmax/microsite.html.

The site also includes three short videos featuring Digital Max as star and camera man having fun making “films.” In “Fast Une Filme” Digital Max tries his hand at making an art film while bragging on the speed of Cox High Speed internet. In “The Mascot Chronicles,” Max encounters CoCo the Koala from Aussie Burger, another brand mascot. While CoCo bemoans long days in the hot sun pushing fast food roadside, Digital Max details his many powers in the digital world. According to Max, “I am Mascot, hear me roar.”

“Max is an engaging personality; we wanted the website to allow people to get to know him better, while also gaining appreciation for the Cox brand,” said Tony Quin, president, IQ interactive. “We had never produced ‘Incredibles’-style animation on the web before so this was a great technical and creative challenge, but we are really pleased with the results.”

IQ partnered with Toronto-based Spin and Marina del Ray, Calif.-based Rhythm & Hues to create the high-definition animation and movement for Digital Max online. The animated Max character also appears in brand TV spots nationwide, via Southfield, Mich.-based Doner, and in print and on billboards in select markets. IQ interactive also designed the Digital Max introduction that appears on the Cox homepage, www.cox.com.

About Cox Communications
Cox Communications, a Fortune 500 company and wholly owned subsidiary of Cox Enterprises, Inc, is a multi-service broadband communications company with more than 6.6 million total customers, including more than 6.2 million basic cable subscribers (these numbers are an approximation as Cox continues to assess the effect of population loss in New Orleans in the wake of Hurricane Katrina). The nation's third-largest cable television provider, Cox offers analog cable television under the Cox Cable brand as well as advanced digital video service under the Cox Digital Cable brand. Cox provides an array of other communications and entertainment services, including local and long distance telephone under the Cox Digital Telephone brand; high-speed Internet access under the Cox High Speed Internet brand; and commercial voice and data services via Cox Business Services. Local cable advertising, promotional opportunities and production services are sold under the Cox Media brand. Cox is an investor in programming networks including Discovery Channel. More information about Cox Communications can be accessed on the Internet at www.cox.com.

About IQ interactive
IQ interactive, a division of IQTV, Inc., is a full service interactive agency specializing in rich media marketing for the broadband internet. IQ works with leading brands such as IBM, the National Geographic Channel and Royal Caribbean Cruise Lines to create innovative and engaging interactive selling experiences that drive measurable results. Building on its heritage as an award-winning television agency, and a strong technology platform, IQ has become one of the leading creative pioneers on the web today.

The IQ interactive portfolio is available at www.iqtv.com.

Contacts:
Cox Communications:
David Grabert
404-269-7054
David.Grabert@Cox.com

Stephanie Davis
404-843-7872
Stephanie.Davis2@Cox.com

IQ Interactive:
Matt Wright
(404) 255-3550
mattwright@iqtv.com

 


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