News Releases

Cox Media Group Atlanta's 97.1 The River to Celebrate 12th Birthday: Foreigner's "Juke Box Heroes Tour" with Whitesnake and Jason Bonham's Led Zeppelin Evening

Dec 5, 2017

ATLANTA, Dec. 5, 2017 /PRNewswire/ -- Cox Media Group's (CMG) 97.1 The River (WSRV-FM/Atlanta), Atlanta's Classic Hits, is celebrating their 12th birthday on Saturday, July 7, 2018 at Verizon Amphitheatre in Alpharetta, GA with The River's Rockin' Birthday Bash: Foreigner's "Juke Box Heroes Tour" with Whitesnake and Jason Bonham's Led Zeppelin Evening.

Chris Eagan, Director of Branding and Programming, said, "The River's Rockin' Birthday Bash has quickly become an Atlanta summer tradition, and our 12th birthday party is going to be the best one yet! Thanks to Foreigner, Whitesnake, Jason Bonham and our great partners at Live Nation for coming up with an awesome show!" In 2017 97.1 The River saw some of the highest ratings in station history and there's no better way to thank our loyal listeners than to bring them one of the best tours of the summer."

In 2006, 97.1 The River made its debut and has been playing Classic Hits for Atlanta rock fans ever since. The current talent lineup includes radio veterans and local legends, Steve Craig, Kaedy Kiely and English Nick. The River's Rockin' Birthday Bash inaugural event, in celebration of 97.1 The River's 10th Birthday took place at Verizon Amphitheatre in 2016 and featured Boston and Dennis DeYoung, followed by Steve Miller Band and Peter Frampton in 2017.

Tickets go on sale to the public on Friday, Dec. 8, 2017 at 10 a.m. Get an exclusive pre-sale code by signing up for the River Guide E-Newsletter before the end of the day Tuesday, Dec. 5, 2017. Get more information on The River's Rockin' Birthday Bash 2018 at 971TheRiver.com.

The River's Rockin' Birthday Bash 2018 is produced by Live Nation and presented by Gordo's Cheese Dip.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company. The company's operations currently include 14 broadcast television stations and one local cable channel, more than 60 radio stations, seven daily newspapers and 11 non-daily publications; and more than 100 digital sites and services, like Rare.us, Clark.com, Dawg Nation, SEC Country, Hookem.com, Mundo Hispanico, Southern Kitchen and All22. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country's biggest television rep firm - Gamut, and Videa. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and nearly 15 million radio listeners.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.


SOURCE Cox Media Group

For further information: Amanda Allwood, Amanda.Allwood@coxinc.com, (404)897-2277

Print Email RSS
print email rss